Clifton Coffee are speciality coffee roasters and suppliers, founded in 2001. They approached us with an idea, to make a short video documenting the services they provide, as well as the processes they follow, from roasting the beans to distribution, equipment sales and maintenance.
We discovered quickly the attention to detail that goes into each process, and equally as quickly that we shared a similar vision in how we would document these processes. We focused heavily on the quality of the audio understanding that in this case sounds would be as important as the visuals. We used a mix of interviews and title graphics to increase depth, but retained our focus on pacing throughout.