1. Check your copy.
Every single sentence written on your website is a reflection on your company and its competence, so proofreading your copy is essential.
On top of that, implement good copywriting practices in order to make purchasing easy for your customers (and to make Google like you more and give your website a good search ranking). You want to make sure that your headlines are catchy and concise, and that everything written on your page is clear and persuasive. If there is any text on your site that does not explicitly serve a purpose, ditch it.
2. Research your keywords.
Make a list of keywords that people might use to find your site. You can come up with these yourself by thinking about what you would type into Google if you were a customer looking for the kind of service that you provide.
For example, if you own a hotel in Bristol your relevant keywords might be along the lines of ‘Bristol accommodation’ or ‘where to stay in Bristol’. These are terms you want to incorporate into the text on your website. Once you’ve come up with a list, you can check the search volume of each keyword in order to see if and how often people use those words. One of the easiest free tools for checking keyword volumes is Google’s Keyword Planner.
You can also come up with keywords by using subscription keyword programs like Keyword Eye.
3. Make your contact info easier to find.
You want people on your website to initiate contact right? Then make it super, super easy. Put your contact information on your homepage, or even better: make it visible from every page. This way, they don’t need to hesitate before picking up the phone or sending off an email. If someone sees your address, maybe they’ll look twice next time they walk past your office.
4. Write for your audience.
Too often, people write website content that makes sense for themselves or for their bosses. In reality, you and your boss are usually going to be very different from the type of person you are targeting with your website. For this reason, make sure everything written on your site and blog is easy for the layman to understand and is persuasive for people in your audience.
5. Pull live updates from your social channels into your website.
If your site always shows what’s new on your social media channels, visitors may be intrigued by all of the interesting content you are posting and may decide to follow some of your channels. What a great way to give your site visitors a unique experience and perhaps open up some extra channels of communication.
There are lots off free tools you can use to easily add a live-feed of your social media channels to your website. Snap Widget is a free and super easy tool to make your latest Instagram pictures show up on your site.
6. Check for errors on your site.
Broken links and errors on your site can turn customers off fast and make your business look unprofessional. Not only that – they can hurt your search engine rankings.
Check your site for problems using Google Webmaster Tools.
You will need to set up a Google account and add your site. Once you have added your site, look under the section called “Crawl Errors” to see if Google has found any errors or broken links on your site and fix them right away.
7. Improve your imagery.
If your site doesn’t have images, you need some. If your site has poor quality images, you need better ones.
In the world of digital marketing, pictures really are worth a thousand words. If your product or service is amazing, images (or better, videos) are drastically more effective than words in showing it.
8. Start a blog.
You can do everything under the sun to improve your SEO, but if you’re not blogging, you’re missing out on a huge SEO opportunity. If you are putting out good content regularly that is getting clicked on and linked to by authoritative websites, Google will love you and put your website in front of people.
What does your audience want to hear from you? What is valuable to them? What are you an expert in? Think about these questions and come up with a list of topics to start writing about. Again, you want to make sure that your blog posts are grammatically and factually accurate.
9. Visit your website as a customer.
Pretend you are a customer who has just stumbled across your website for the first time.
What do you read first on your homepage? Can you find the information you want easily? Is the site visually appealing? Does the copy, imagery and video on your website make you want to learn more?
Make notes of your feelings on this and adjust your site accordingly. You could also ask a friend to do this for you and provide an outsider opinion.
10. Add video content to your website.
If a picture is worth a thousand words, a video is worth a million.
If you are unsure whether the cost and effort of video marketing is worth it, take a look at our article The Importance of Video Marketing in 2015. This weekend, try doing a video blog post instead of a written article, or doing a video demonstration. You probably won’t be able to get professional marketing videos (check out some of ours: Beyond the Bean, Ged Palmer, Hair at 58) up on your site in only one weekend, but you can surely come up with ideas and get the wheels in motion.
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